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PLAYER RATINGS: Selangor vs PDRM
Publisher:  Goal.com News - English - America
Monday, 19 August 2019 00:03

Selangor were again held at home in the Malaysia Cup group stage, this time drawing 1-1 to PDRM on Sunday.

TV Guide: Date, time and where to get your football fix
Publisher:  Goal.com News - English - America
Monday, 19 August 2019 00:02

Goal lists out the television listings of all the major football activity from across the world

Sun Aug 18 '19 Announcement from I am Love - An NYU Thesis Film
Publisher:  Indiegogo: Announcements
Monday, 19 August 2019 00:02

[ENGLISH]

Dearest friends, family, backers and suppporters,

 

It's been a while since this incredible journey started -- and also since you last heard from us. We've been busy trying to craft the most truthful and powerful film possible over the last few months!

We're currently finalizing the editing process; all the pieces are coming together and the film will soon be finished and born!

We wanted to take a moment to finally share with you... the film's first teaser trailer!!!

Here's the link: https://vimeo.com/354572869

We hope it gives you a bit of a taste of what's to come. Hope you enjoy it!

Once again, thank you all for your generosity and support. We couldn't have done this without every single one of you.

Our very best and until next time,

 

The director and producers. 

:) 

 

[PORTUGUÊS]

 

Queridos amigos, familiares, doadores e apoiadores,

 

Faz um tempo que essa jornada incrível começou -- e que vocês não recebem notícias de nós. Estivemos ocupados tentando criar o mais verdadeiro e pontente filme possível durante os últimos meses.

Atualmente, estamos finalizando o processo de montagem/edição; todas as peças estão se encaixando e o filme vai logo nascer!

Queríamos compartilhar com vocês, finalmente... o primeiro teaser trailer do filme!!!

O link é esse: https://vimeo.com/354572869

Aqui fica um gostinho do que está por vir. Esperamos que gostem!

Mais uma vez, muito obrigado por toda a generosidade e apoio. Não teríamos conseguido realizar isso tudo sem cada um de vocês.

Até breve, 

 

O diretor e produtores. 

:)


The 5 Best Hair Growth Serums
Publisher:  Bustle
Monday, 19 August 2019 00:01


Regardless of your age, hair loss or thinning is something that can happen to anyone. "It can be caused by an underlying thyroid disease, anemia, vitamin deficiencies, or autoimmune conditions," explains Dr. Joshua Zeichner, MD, a New York City-based dermatologist. "Significant physical or emotional stress may also lead to a form of hair thinning known as telogen effluvium," while scalp infections can also be a contributing factor. And though there are many different types of treatments, trying out one of the best hair growth serums is a good place to start.

Serums in the form of oils and foams tend to have the highest concentration of medicine that can combat hair loss and thinning. One of the most common ingredients to look for is called minoxidil, which has been clinically shown to improve thinning hair. You can find this ingredient in products like Rogaine, and it's among the most effective as far as over-the-counter treatments go. But minoxidil isn't the only ingredient that can help reverse hair loss. Biotin, for example, is often used to help strengthen brittle hair and nails; and while there is some evidence that biotin can be used to help treat hair loss, researchers admit there's a lack of sufficient proof. Applying caffeine topically has been proven to help treat hair loss, also, so it is another ingredient you can find in over-the-counter hair growth products.

Scroll on to discover five of the best hair serums to help treat hair loss.

,

1. Best Hair Regrowth Serum For Women

Women's Rogaine 5% Minoxidil Topical Aerosol Hair Regrowth Treatment
Amazon

There's a reason why Rogaine is such a go-to for treating hair loss it actually works. Case in point? The brand's 5% Minoxidil Topical Aerosol Hair Regrowth Treatment. It contains minoxidil to help stimulate hair growth and thickness, but it also works magic on your scalp: A healthy scalp is the key to healthy hair, you see, and the blend of alpha hydroxy acids in Rogaine's formula gently exfoliate, creating the optimal environment for hair to grow. After the AHAs work their deep-cleaning magic, a blend of botanical extracts and emollients condition and moisturize your scalp.

It comes in easy-to-use spray form and only requires the application of half a capful a day. Though the results won't be immediate, they'll probably be the most effective you can get from an over-the-counter treatment. Expect to see noticeably thicker hair and fewer sparse patches within three to six months.

"Works beautifully!" one reviewer raves. "I gained twice as much hair ... more than I expected! It does not irritate my scalp and it's not greasy. Easy to use and only need once a day ... Also, I saw new growth within 2 months."

2. Best Hair Regrowth Serum For Men

Basic Care Minoxidil Topical Solution USP, 5% Hair Regrowth Treatment for Men
Amazon

Compare Basic Care's Minoxidil Topical Solution USP, 5% Hair Regrowth to Men's Rogaine it's basically the generic form of the product. At a cheaper price point, you get six months worth of the same 5 percent minoxidil formula that helps stimulate new hair growth. It has more of a traditional serum consistency, being a liquid, and it comes with a convenient dropper for targeted application (though you can get it in foam form, too, if that's your preference). Expect results anywhere between two and six months.

Basic Care also makes two formulas for women: one with a 2 percent concentration of minoxidil and one with 5 percent.

"I had a slight bald spot on crown, receding hairline in front, as well as thinning hair on top in general. These generic topical Minoxidil products have given me back the thick head of hair I had in my twenties," reports one happy customer.

3. Best Hair Serum For A Healthy Scalp

Pura D'Or Hair Thinning Therapy Energizing Scalp Serum
Amazon

In Pura D'Or's Hair Thinning Therapy Energizing Scalp Serum, biotin, apple stem cells, and caffeine work together work to stimulate hair follicles, leading to increased thickness and possibly even regrowth. The serum also contains DHT blockers DHT is a hormone that can trigger hair loss if there's an increased amount in your body, so a DHT blocker can actually help prevent hormonal hair loss. Argan oil, tea tree, and other antioxidants are also included in the formula to help nourish and exfoliate your scalp, creating a healthy environment for hair to thrive.

"Ive been using Pura DOor scalp serum for a few years now and I dont know what Id do without it! My hair was falling out because of medicine I had to take and using the scalp serum slowed down the hair loss and helped my hair grow," writes one reviewer.

4. Best Biotin Serum For Stronger Hair

Pureauty Naturals Biotin Hair Growth Serum
Amazon

The Pureauty Naturals Biotin Hair Growth Serum uses a blend of biotin and pro-vitamin B5 to strengthen hair. Since it doesn't contain any type of medicated ingredient, you shouldn't expect hair regrowth, per se; however, if your primary concern is hair that's weak or thinning which is perhaps contributing to the appearance of sparse hair this will help nourish it back to life.

One reviewer says, "I have thin blonde hair and have tried finding a product that will help my hair be less brittle after styling daily. After using this for a few weeks I have noticed how soft and stronger my hair is at the ends.... An extra bonus is the minty smell. It makes you feel very refreshed."

5. A Serum That Uses Pea Sprout Extract To Promote Hair Regrowth

HairGenics Pronexa Hair Growth Serum
Amazon

Some hair loss is localized to one part of your scalp so it doesn't require a ton of product to treat. If that's the case with you, consider reaching for this Hairgenics Pronexa serum. It comes in a little bottle with a convenient dropper, so it's easy to apply the serum in smaller, more concentrated areas. The star ingredient here is a patented form of pea sprout extract, which the brand says is effective at treating hair loss. Full disclosure: Though this serum has rave reviews from customers it boasts a 4.5-star rating on Amazon, too the brand doesn't offer any proof of the clinical studies they claim to have conducted, in which the effectiveness if their formula was found. Basically, you're buying this stuff on the word of your fellow shoppers.

"This product is great and I am already feeling my hair be thicker and stronger! Also, doesn't leave dry hair feeling greasy or oil-y. The substance is a dry feeling liquid that doesn't alter the look or feel of your dry hair," reports one reviewer.

Bustle may receive a portion of sales from products purchased from this article, which was created independently from Bustle's editorial and sales departments.


Digiday Research: What marketers are moving in-house in 5 charts
Publisher:  Digiday
Monday, 19 August 2019 00:01

Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that has pros and cons — that’s affecting agencies at a time when they’re feeling the pressure of more project work and fewer agency-of-record assignments. Marketers aren’t simply taking work in-house to stop working with agencies but to have a greater hand in how their marketing is handled and to be more nimble when that’s required.

Using Digiday Research, we took a look at what exactly marketers are taking on, and why.

Why brands take marketing in-house
Last November, 38% of 214 brand marketers surveyed by Digiday said they were taking their business in-house because it gave them increased control. Brand marketers ranking control as the number one reason they would take their business in-house isn’t surprising. In recent years, marketers like Procter & Gamble, the world’s largest marketer, have tried to rein in their use of agencies. P&G chief brand officer Marc Prichard even promised to “take back controlâ€� from agencies. This need to regain control follows a perception that agencies weren’t being forthright or transparent with clients in terms of fees and taking advantage.

Having control over marketing isn’t just about monitoring where the dollars are going. As marketing has shifted to require marketers to have an always-on presence, especially on social where they may need to quickly reply to something related to their brand that has gone viral, it’s helpful for marketers to have talent in-house that can do things on the fly rather than dealing with a back-and-forth with agencies.

What’s going in-house
Mailchimp, the online marketing company best-known for podcast advertising, ended its relationship with its creative agency, Droga5, during the first quarter of 2019. As previously reported by Digiday, Mailchimp is now producing more of its marketing content in-house and the company isn’t alone. Marketers like the NHL, Getty Images and Electrolux have all moved some duties that were previously handled by agencies in-house. This past November, marketers surveyed told Digiday that they were most likely to bring programmatic ad buying in-house with 37% surveyed anticipating that move in 2019. At Digiday’s Programmatic Buying Summit this past May, Bayer shared that the company had saved at least $10 million after moving programmatic in-house.


It’s not just about savings. Working with in-house talent on various marketing functions can be easier and less frustrating than trying to work with a full-service agency’s various teams, marketing specialist Peter Weingard told Digiday in an email.

Still working with agencies
That’s not to say marketers opting to go in-house are planning to leave out agencies altogether. Marketers will still typically rely on agencies for various services with agencies that handle creative production being the most popular for marketers to still partner with. Per Digiday research, 61% of marketers who have in-house teams will still partner with agencies for creative production. That said, even as marketers still work with agencies, marketers taking some services in-house will naturally cut into how much work there is available for agencies.

Help to move things in-house
Setting up an in-house team doesn’t happen overnight. While a majority of marketers, or 71%, said they aren’t paying a firm to help them move services in-house, others have hired industry experts, agencies that specialize in in-housing, consultants or even the agency they previously worked with to help smooth the transition to in-housing.

Challenges of in-housing
The difficulty of getting an in-house team together will vary by the services agencies bring in-house. For 62% of marketers surveyed by Digiday, hiring talent is the biggest challenge when it comes to moving certain marketing services in-house. When it comes to finding talent for in-house teams, programmatic talent can be particularly tricky for agencies to find. Of course, once that talent is part of an in-house team it will take time to set up whatever marketing programs an agency previously ran and to get that in-house talent up to speed. How long that takes will depend on the marketing programs brought in-house and the level of the talent brands are able to attract.

 

The post Digiday Research: What marketers are moving in-house in 5 charts appeared first on Digiday.


‘Who has what?’: Agency execs want more clarity into Xandr and WarnerMedia’s sales relationship
Publisher:  Digiday
Monday, 19 August 2019 00:01

Roughly a year after AT&T acquired WarnerMedia (née Time Warner) and officially introduced its advanced advertising arm, Xandr, the telecom giant’s two advertising-related businesses have agency ad buyers seeing double, hoping for a clearer view of how the two divisions will work together.

That is especially apparent now, now that this year’s annual TV-and-video upfront ad-buying cycle is over and WarnerMedia has shaken up its sales leadership.

While WarnerMedia and Xandr participated in this year’s upfront as effectively separate sellers, agency execs lobbied for the two companies to participate in meetings together, and multiple agencies succeeded in arranging these joint meetings, though not necessarily in receiving the clarity they had hoped for regarding how WarnerMedia and Xandr can work together more closely in what they offer advertisers.

“We were like, ‘It’s time to get in the same room and talk about how things can work together better because that’s how we get more performance,” said an exec at one agency that requested a joint meeting with WarnerMedia and Xandr.

The joint meetings that some agencies have scored, however, suggested that WarnerMedia’s sales team and Xandr may first need to hash out their relationship with each other. “We did have one meeting where they were all in the same room, and it was horribly uncomfortable. Horribly uncomfortable,â€� said a second agency exec. In that meeting, WarnerMedia and Xandr execs were asked what if Xandr’s tools for ad buyers were to advise them to buy from media companies other than the media company formerly known as Turner. “The Turner guys were like, ‘Uh, wait a second,’â€� said this exec.

“With dozens of joint client meetings and counting — WarnerMedia Ad Sales and Xandr are committed to providing unique and relevant advertising opportunities for our clients. This past year’s Upfront was only the beginning,  and our advertising partners should expect even deeper collaborations in the future,� said reps from WarnerMedia Ad Sales and Xandr in a joint statement.

A shifting TV-digital ad market
That agency execs are pressing for more clarity into the relationship between WarnerMedia’s sales team and Xandr is not unique to the two companies. It’s a high-profile example of the friction that seems unavoidable as the TV advertising market undergoes a seismic shift from content-based advertising to audience-based advertising. It’s a shift familiar to publishers that have adopted programmatic advertising and had to determine how to adapt their sales organizations. Agencies are going through a similar change as the rise of connected TV has led TV ad buyers overlapping with digital and programmatic ad buyers. “I would say that it’s an industry issue as opposed to just Turner and Xandr,� said the second agency exec.

That said, a recent shift specific to WarnerMedia’s sales organization has brought to the forefront the issue with respect to AT&T’s advertising businesses.

A week after WarnerMedia had closed this year’s upfront negotiations, news broke that its ad sales chief, Donna Speciale, would be leaving the company along with two of her lieutenants, evp of portfolio sales and client partnerships Frank Sgrizzi and Dan Riess, who had been evp of its data-driven advertising division Turner Ignite. The departures themselves were not a shock, according to multiple agency execs. A host of incumbent WarnerMedia execs have left following the acquisition by AT&T, including HBO CEO Richard Plepler and Turner president David Levy.

The TV-and-video upfront marketplace can resemble a major sports league in that each annual negotiating cycle is a season and the gap between seasons seems to tighten each year. In sports, a coach stepping aside after the last season heralds a regime change for the next season. Agency execs are wondering whether Speciale’s departure signals something similar.

“I don’t think [Speciale’s departure] was anything earth-shattering. The fact that they announced it so soon after the upfront is a different scenario,� said a third agency exec.

“We’re totally presuming that it means more Xandr oversight over Warner. That’s what it feels like,� said a fourth agency exec. The first agency exec said they had also received that impression from conference calls with WarnerMedia sellers that included “Xandr data people.�

The involvement of Xandr’s data employees in WarnerMedia’s conversations with ad buyers shouldn’t be surprising. In January, the two divisions announced that advertisers would be able to use AT&T’s subscriber data through Xandr to target ads on WarnerMedia’s TV networks and digital properties.

TV ad buyers are sensitive to what Xandr’s involvement may mean for the future of WarnerMedia’s sales team because they don’t want WarnerMedia’s sales team out of the picture. Over the past few years, TV advertising has adopted a more data-driven, audience-based approach, and WarnerMedia had been one of the foremost proponents of the shift. That shift is still very much underway, and WarnerMedia’s salespeople are considered by agency execs to be important facilitators because of their backgrounds in traditional TV advertising and knowledge of data-driven, audience-based advertising.

Separate sales efforts
Since the acquisition of WarnerMedia and the unveiling of Xandr, WarnerMedia’s and Xandr’s ad sales efforts have been considered by agency execs to be largely separate affairs. Xandr may work with WarnerMedia on ad targeting and branded content, and WarnerMedia may sell some of its digital inventory through Xandr’s programmatic marketplace. But Xandr’s primary concentration has been selling addressable TV inventory from AT&T-owned DirecTV and other pay-TV providers, whereas WarnerMedia has focused on more traditional TV ad sales in addition to pitching its digital properties.

“They were saying Xandr was the data team behind all this, but it wasn’t sold as one combined offering in the marketplace,� said the first agency exec.

Agency execs received an up-close view of the relative autonomy of the two AT&T companies in this year’s upfront. “It was really separate. They definitely talked about each other, but they had different [upfront presentations], different upfront discussions, different upfront negotiations,� said the fourth agency exec. While WarnerMedia was looking for advertisers to commit to advertising on its TV networks and digital properties, which include CNN, TBS, TNT and Bleacher Report, Xandr was in search of buyers for its addressable TV inventory and digital video marketplace Community.

However, the availability of WarnerMedia’s digital inventory within Community has introduced “maybe not so much confusion but a general question of who has what?� said the second agency exec.

That question is relatively benign at the moment. The overwhelming majority of WarnerMedia’s TV inventory is sold the traditional way; in January, Speciale said that only 5% of it was used for audience-based buying. “I don’t think TV advertisers are going to be able to deal with Xandr alone on a WarnerMedia plan, not in the short term,â€� said the first agency exec.

Predicting the future
Agency execs can’t shake the feeling that, as TV advertising continues to gravitate to audience-based buying, AT&T’s ad business will pull more toward Xandr’s direction. “In the past, maybe WarnerMedia was starting to use some data from Xandr, but as we move forward, I think we’re seeing the Xandr team have input and influence into the WarnerMedia media plans,â€� said the first agency exec who was not able to cite any examples of that input and influence to date.

To be clear, Xandr’s involvement in WarnerMedia’s sales pitch is not necessarily a sore spot for ad buyers. Every agency exec interviewed for this article said that they would prefer Xandr and WarnerMedia to work together. The targeting and measurement possible through Xandr’s data capabilities could help to improve the performance of ads running on WarnerMedia’s properties, and the premium nature of WarnerMedia’s properties can assuage the concerns of TV advertisers that the more targeted an ad, the more likely it ran against a random cat video.

Xandr and WarnerMedia working together isn’t the problem but the point. It’s the cornerstone to AT&T’s advertising and media strategy, as AT&T CEO Randall Stephenson has said. The problem is that agency execs are not clear on the extent to which WarnerMedia’s sales team and Xandr will be working together moving forward.

“We’ve met with Xandr more than we’ve met with Turner over the last few months. But it’s all still up in the air,â€� said the second agency exec. This person has been in half a dozen or so meetings with Xandr CEO Brian Lesser, and the conversations concentrated on Xandr’s focus, not the combined Xandr-WarnerMedia focus. “At one point somebody did make a joke that it’s unlikely Xandr has booked Bryant Park Grill for next year’s upfront week, meaning: There will be one event, there will be one upfront,â€� said this exec.

The post ‘Who has what?’: Agency execs want more clarity into Xandr and WarnerMedia’s sales relationship appeared first on Digiday.


‘People would stay in there forever’: Agencies grapple with phone-booth politics
Publisher:  Digiday
Monday, 19 August 2019 00:01

In open-plan offices, where privacy is nearly impossible to find and office chatter has made headphones the norm, the answer has become phone booths: small cubicles that allow for a modicum of lost private space, without forcing employers to give up the far more economically feasible open-plan concept.

For agencies, the open-plan office is meant to foster collaboration in an industry that thrives on that collaboration. But for some, the open plan can make it difficult to concentrate when on a pitch or a deadline without putting on said headphones or finding some way to signal that it’s not a good time to chat. That’s where the phone booths come in. 

But as open-plan has changed the dynamics of the office — making the private public — it’s also swayed the perception of what a private space is needed for, making employees question why a phone booth is needed. “People talk quite freely; there’s a lot more personal stuff that gets discussed,â€� said Tom Goodwin, evp and head of innovation at Zenith. “When you see people pop in those rooms, there’s a sense that something a bit strange is happening. You presume that their family has gotten terrible news or a recruiter has called them.â€�

Of course, phone booths aren’t solely used to prospective job interviews or salacious personal calls. For some who hole up in phone booths, that taste of privacy can be so appealing that they simply take over the booths, turning them into cubicles for the day rather than a place to have a quick call out of a desire to have a space that’s their own. “Our creative teams seem to crave the small space so they’re able to put stuff up on walls,â€� said a U.K. creative, James, who declined to use his last name.

Squatting in the booths can create a tricky dynamic. Some agencies employ a system where employees are able to book out a phone booth to ensure that the space is reserved. Others have a first-come, first-served policy. But even with reservations, there’s an etiquette that agency employees say they need to follow. 

And it can get frustrating.

“If I book a room and there’s people there who haven’t booked the room or are going over, that can be the most frustrating thing,� said Jason Lewis, vp of pr at A&G, a public relations and advertising agency in Philadelphia. “Being courteous and conscious of people’s time and making sure you’ve booked a room if you’re in it, that’s really important.� 

At digital agency SocialCode, phone booths have become integral to the way agency employees work. “It’s part of our culture,� said Sarah Lyons, gm of SocialCode, who said the company using a booking system to manage reservations as the booths are in high demand. “When the hour hits and the meeting time changes, people are in and out of phone booths doing the shift change.� 

It’s not just about reserving the space, though. “They get used for things that they shouldn’t be used for — often when we have clients in the building, they’ll take a booth,â€� said James. “Plus, everything’s glass and definitely not soundproof, so newbies think they’re going in there for a private chat, and often it’s anything but.â€� 

“I’ve heard angry clients on the phone, account handlers get a bit of a kicking,â€� added James. “Worst of all, a few of us heard a client learn that her pet had to be put down, which then caused the client to break down in tears. It was pretty shocking.â€�

Still, even with the potential for awkwardness, some agency sources believe having phone booths in open-plan offices gives the best of both worlds. Many pointed to the collaboration and need for speed in agencies that open-plan spaces allow for as a positive. Helen & Gertrude CEO Becca Post believes employees wouldn’t communicate as much as they do currently without the open-plan office. 

“In some ways, there’s more freedom to have your own space in an open floor plan as long as you also have those rooms that everyone has access to,� said Lewis. 

Some agencies have even tricked out their phone booths and made them part of employee culture. Founder and CEO of digital shop Boulder, Colorado-based Brandzooka, Aquiles La Grave bought and refurbished an old AT&T phone booth from the 1950s after realizing that “people were getting pretty rowdy about calls in an open setting.� 

La Grave added noise tiles, installed an iPad Pro for conference calls, put in arcade games and meditation software in the booth. “Eventually we installed a full minibar in there with a wide selection of liquor, alongside scented candles and speakers,� he said. “It’s everyone’s favorite thing, and it’s used almost not at all for phone calls. We call it the timeout spot. Sometimes folks just really like going in there and having me-time listening to the sound of running water and having some bourbon for 30 minutes or so.� 

“People would live in there if we could have every single charger you need and it dispensed food,� said Lyons. “People would stay in there forever.�

The post ‘People would stay in there forever’: Agencies grapple with phone-booth politics appeared first on Digiday.


WTF is authenticated consent?
Publisher:  Digiday
Monday, 19 August 2019 00:01

Publishers have long been working on ways to understand more about their readers, changing them from anonymous traffic to identifiable, logged-in readers. For subscriptions publishers, this is old hat, but over the last few years, free-registration and logged-in strategies have become more prevalent across a wider mix of publishers.

Whether it’s to warm up a larger base of readers which a subscription publisher can in time encourage to become paying subscribers, an attempt to compete better with the masses of logged-in user data owned by Facebook and Google, or simply a matter of being able to offer individually-relevant messages, logged-in strategies have become the norm.

In publisher circles, this is often referred to as “authentication� strategies. A user has become identified and therefore authenticated once they have voluntarily supplied information about themselves to that publisher and accepted communications in return.

Now, in the wake of the arrival of the General Data Protection Regulation, and the pending California Consumer Privacy Act, media businesses are increasingly interested in how to attach user consent to these authenticated users. The result: authenticated consent is a term that has started to crop up more and will likely gain more steam in the future.

Here’s a primer.

What exactly is authenticated consent?

It is when a publisher uses tech to tie together the authenticated logged-in user data it already owns with that same user’s data privacy preferences. The more advanced publishers have begun to work on data-privacy preference centers via which users can upload what emails they’d like to receive or not, and whether they’re happy for certain ad tech partners the publisher works with to use their data for example. But in a lot of cases, the reader’s data privacy preferences will be stored by a publisher consent management platform after they have either accepted or declined to give consent for their data to be used via whatever message a publisher has chosen to go with. They then ensure the user credentials are applied across all the devices they use.

Why is it necessary?
A bunch of reasons. There are currently a lot of holes in consent strategies and messages. The way consent is stored is typically based on a combination of IP addresses and what is stored in a cookie. That means that for anyone traveling outside of Europe to another country won’t get the kind of consent message they should as a European citizen under GDPR law. The same goes if a European visits California once the CCPA is introduced next year. The consumer experience could get very messy. Then there is the fact that no one’s consent experience is the same across the multiple devices they use. “Authenticated consent allows you to have a very user-focused consent journey across devices [and across different territories] rather than being hit up with different consent messages,� said Brian Kane, COO of authenticated consent vendor Sourcepoint.

So this is a way to ensure a user’s consent is explicit and informed without any grey areas?
Yes. Currently, most sites running consumer consent requests are flying close to the sun when it comes to GDPR compliance. Some still use default opt-in for users, others don’t even include decline buttons yet, and there are still cookie walls floating about despite the Information Commissioner’s Office ruling them out. Other publishers overload users with information about what ad tech partners they use in their consent message, which means users are often clicking ‘agree’ just to skip through to the content, so their consent isn’t really informed. “Most brands picked the ‘ask for everything up-front’ approach,â€� said Darren Guarnaccia, chief product officer at privacy vendor Crownpeak. “They’ll ask for your firstborn and left kidney, just asking for too much right away. How do you have informed consent when asking for this dizzying array of things?â€�

Is this mainly beneficial for publishers and consumers?
Advertisers too. But in theory any player in the digital ad supply chain. Currently, consent signals are pretty binary. Demand-side platforms and agency media buyers bidding on digital ad inventory will see a signal that either shows if a consumer has said yes or no to consent. It doesn’t allow for grades of consent. For instance, if a consumer says yes to receiving weekly emails from a publisher but they may not want to be targeted with ads. Or vice versa. This is something vendors are currently trying to solve for. But also, any media agency would welcome knowing whether or not inventory they’re bidding on has been consented to by informed users who understand totally what they’re consenting to. It’s better for everyone in the long run if they’re to avoid being pulled up by regulators.

Any downsides? 
The most obvious will simply be how to scale it. But there is evidence to show that quality publishers can build large-scale registered users bases fairly fast. It’s not really feasible to gain authenticated consent without some kind of logged-in strategy.

The post WTF is authenticated consent? appeared first on Digiday.


Giants’ Paul Perkins sending message to this regime
Publisher:  New York Post
Monday, 19 August 2019 00:01

The current Giants regime didn’t draft Paul Perkins. It wasn’t around when he became the team’s starting running back two years ago or flashed potential as a rookie the season before. So, consider Friday night, when Perkins amassed 65 yards of offense in a preseason victory over the Bears, the executives’ and coaching staff’s introduction...

Tiffany Trump Bares Cleavage In Stunning Nude Top
Publisher:  inquisitr
Monday, 19 August 2019 00:01

Tiffany Trump poses backstage for Taoray Wang fashion show during New York Fashion Week.

First daughter Tiffany Trump is the subject of a new piece of artwork by the Colombian artist known as Mr. Bling. The artist is well-known for creating portraits using Swarovski crystals.

Trump shared a picture of herself posing with the artist in front of her unique new portrait. Because of the long black coat, President Donald Trump’s daughter is wearing belted at her waist, at first glance, it appears as if she’s bared her cleavage in a plunging gown. However, upon closer inspection, Trump wore a low-cut nude top that showcased her chest.

Click here to continue and read more...


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